Radical Innovation Without Collocation: A Case Study at Boeing-Rocketdyne

@article{Malhotra2001RadicalIW,
  title={Radical Innovation Without Collocation: A Case Study at Boeing-Rocketdyne},
  author={Arvind Malhotra and Ann Majchrzak and Robert Carman and Vern Lott},
  journal={MIS Quarterly},
  year={2001},
  volume={25},
  pages={229-249}
}
This paper describes how a unique type of virtual team, deploying a computer-mediated collaborative technology, developed a radically new product. The uniqueness of the team-what we call VC3 teams, for Virtual Cross-value-chain, Creative Collaborative Teams-stemmed from the fact that it was inter-organizational and virtual, and had to compete for the attention of team members who also belong to collocated teams within their own organizations. Existing research on virtual teams does not fully… CONTINUE READING

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