Racial and Gender Biases in Magazine Advertising

  title={Racial and Gender Biases in Magazine Advertising},
  author={Scott Plous and Dominique Neptune},
  journal={Psychology of Women Quarterly},
  pages={627 - 644}
Recent evidence suggests that racial and gender biases in magazine advertisements may be increasing. To explore this possibility, a content analysis was performed on 10 years of fashion advertisements drawn from magazines geared toward White women, Black women, or White men (N = 1,800 advertisements from 1985–1994). The results indicated that (a) except for Black females in White women's magazines, African Americans were underrepresented in White magazines; (b) female body exposure was greater… 

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