Race and Ideology: African-American Images in Television Advertising

  title={Race and Ideology: African-American Images in Television Advertising},
  author={Julia M. Bristor and Ren{\'e}e Gravois Lee and Michelle R. Hunt},
  journal={Journal of Public Policy \& Marketing},
  pages={48 - 59}
Although the numerical representation of African-Americans in contemporary television advertising has improved in recent years, the authors’ analysis illustrates how the potentially positive effects of including more African-Americans in advertisements are often mitigated by subtle racist elements that suggest African-American inferiority. Using an interpretive approach, the authors cast the problem within a framework of racism as ideology, that is, the dominant white ideology pervading the… 
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