Race and Gender Cues in Low-Information Elections

  title={Race and Gender Cues in Low-Information Elections},
  author={Monika L. Mcdermott},
  journal={Political Research Quarterly},
  pages={895 - 918}
  • M. Mcdermott
  • Published 1 December 1998
  • Psychology
  • Political Research Quarterly
Previous research has demonstrated that in low-information elections voters compensate for a lack of information by taking informational short-cuts, based on candidate cues, to make voting decisions. To date, this research has focused on candidate party identification and incumbency cues. This article argues that candidate demographic cues, specifically race and gender, also play an influential role. Unlike past psychological research that focuses on potential voter bias against women or black… 

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