Race and Gender Cues in Low-Information Elections

@article{Mcdermott1998RaceAG,
  title={Race and Gender Cues in Low-Information Elections},
  author={Monika L. Mcdermott},
  journal={Political Research Quarterly},
  year={1998},
  volume={51},
  pages={895 - 918}
}
  • M. Mcdermott
  • Published 1 December 1998
  • Psychology
  • Political Research Quarterly
Previous research has demonstrated that in low-information elections voters compensate for a lack of information by taking informational short-cuts, based on candidate cues, to make voting decisions. To date, this research has focused on candidate party identification and incumbency cues. This article argues that candidate demographic cues, specifically race and gender, also play an influential role. Unlike past psychological research that focuses on potential voter bias against women or black… 

Tables from this paper

The Impact of Gender Stereotypes on Voting for Women Candidates by Level and Type of Office

Previous research has documented that the public often views women candidates through the lens of gender stereotypes. However, as much of this work draws on experimental designs and hypothetical

Gender Stereotyping in State Executive Elections: Candidate Selection and Success

Research on gender stereotypes has found that voters ascribe certain beliefs and traits to candidates based on the candidate's sex. Most of this research relies on experimental data and examines

Gender Stereotyping and the Electoral Success of Women Candidates: New Evidence from Local Elections in the United States

Research shows that voters often use gender stereotypes to evaluate candidates, which should help women in some electoral contexts and hurt them in others. Yet most research examines a single context

How Does Gender Stereotyping Affect Women Candidates ? New Evidence from Local Elections in California

Research shows that voters often use gender stereotypes to evaluate candidates, but less work studies whether stereotyping affects women’s likelihood of winning, and the work that does reaches

Gender Dynamics in U.S. House Elections

Extant research on female candidates in American politics finds after accounting for political party and incumbency status, women and men are equally likely to win elections and win with comparable

Bargain Shopping: How Candidate Sex Lowers the Cost of Voting

Previous research shows that candidate sex serves as a heuristic that lessens the informational burden of political decision making. Building upon this research, we investigate the heuristic effects

The Impact of Race and Ideology on Voting: Does Race Still Matter?

Why do barriers to minority legislative representation persist? This paper asks to what extent low levels of black office-holding are attributable to purely candidate race alone, as opposed to

Gender, Ethnicity, and Ballot Information: Ballot Cues in Low-Information Elections

In November 1996, voters cast ballots for candidates running for 57 seats on 15 community advising and zoning boards in Miami-Dade County, Florida. Voters had little knowledge about the candidates or

Does Gender Stereotyping Affect Women at the Ballot Box ? Evidence from Local Elections in California , 1995-2013

Research demonstrates that many voters use gender stereotypes to evaluate candidates, but does that stereotyping affect women’s electoral success? In this paper, we try to make headway in answering

Gender Stereotypes, Candidate Evaluations, and Voting for Women Candidates

Elections involving women candidates in the United States can offer unsettling examples of voter gender stereotypes, but research on women candidates provides little in the way of available data that
...

References

SHOWING 1-10 OF 34 REFERENCES

Voting Cues in Low-Information Elections: Candidate Gender as a Social Information Variable in Contemporary United States Elections

Theory: Theories of low-information voting are used to examine the effect of candidate demographic characteristics on voting behavior, specifically candidate gender. Hypotheses: For voters in

Black Candidates, White Voters: Understanding Racial Bias in Political Perceptions

Theory: Social psychological theories of in-group responses to members of outgroups are used to generate hypotheses about the willingness of white voters to vote for minority candidates. Hypotheses:

Gender as a Factor in the Attribution of Leadership Traits

The candidate evaluation literature has emphasized the contribution of both candidate characteristics and voter characteristics (e.g., party identification) to candidate appraisals. But the

Candidate Perception in an Ambiguous World: Campaigns, Cues, and Inference Processes

Much theory and research shows that information about candidates' issue positions is often difficult for members of the public to obtain: candidates typically do not go out of their way to make their

The Impact of Candidate's Sex On Voter Choice

fices held by women, the proportion of women compared to men in elective office is small and decreases with the status of the office.1 Among reasons cited for this is the reluctance of the public to

Group-Salient Issues and Group Representation: Support for Women Candidates in the 1992 Senate Elections

Theory: Theories of social-group behavior and issue salience are merged to introduce the idea of group-salient issues. Hypotheses: Certain women's issues in the 1992 Senate elections were salient

The Role of Partisan Stereotypes in Information Processing about Political Candidates

Research in social cognition suggests that individuals employ a variety of cognitive strategies when processing information. Some of these strategies may function as cognitive heuristics, or

The Impact of Prejudice On Female Candidates:

Current research suggests that gender prejudice no longer impedes women from winning top-level political positions. Nevertheless, the number of women in all levels of political office remains

When White Voters Evaluate Black Candidates: The Processing Implications of Candidate Skin Color, Prejudice, and Self-Monitoring

A random sample of adults read about one of three fictitious candidates running for governor with a photograph of either a white male, a light-complected black male, or a dark-complected black male

Gender Stereotypes and the Perception of Male and Female Candidates

We investigate the origins of voters' expectations of greater female competency on "compassion" issues, such as dealing with poverty or the aged, and greater male competency on military and defense