Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements

  title={Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements},
  author={Katherine Toland Frith and Hong Cheng and Ping Shaw},
  journal={Sex Roles},
Over the past 30 years, the literature on how women are depicted in advertising has been strongly influenced by studies conducted in the U.S. and Europe and may not fully describe the ways in which women are depicted in advertising across cultures. In this study we analyzed advertisements collected from women's fashion and beauty magazines in Singapore, Taiwan, and the United States to compare the ways in which Western and Asian models were portrayed in print advertisements. We found that… 

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