RUNNING HEAD : Role of initial affective impressions in responses to communications 1 The role of initial affective impressions in responses to educational communications : The case of carbon capture and sequestration

Abstract

Emerging technologies promise potential benefits at a potential cost. Developers of educational communications aim to improve people’s understanding and to facilitate public debate. However, even relatively uninformed recipients may have initial feelings that are difficult to change. We report that people’s initial affective impressions about Carbon Capture… (More)

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