RUNNING HEAD : Contiguity Memory Evaluative Conditioning Can be Modulated by Memory of the CSUS Pairings at the Time of Testing

@inproceedings{Gast2012RUNNINGH,
  title={RUNNING HEAD : Contiguity Memory Evaluative Conditioning Can be Modulated by Memory of the CSUS Pairings at the Time of Testing},
  author={Anne Gast and Jan De Houwer and Maarten De Schryver},
  year={2012}
}
Evaluative conditioning (EC) is the valence change of a (typically neutral) stimulus (CS) that is due to the previous pairing with another (typically valent) stimulus (US). It has been repeatedly shown that EC effects are stronger or existent only if participants know which US was paired with which CS. Knowledge of the CS-US pairings is usually measured… CONTINUE READING