author={David Rowe},
  journal={Journal of Sport \& Social Issues},
  pages={221 - 226}
  • D. Rowe
  • Published 1 May 1997
  • Education
  • Journal of Sport & Social Issues
Rugby league, the most popular winter sport on the eastern seaboard of Australia, has in recent times been thrown into turmoil. The cause of this disruption was the arrival in 1995 of what in Australia is called “pay TV.” The effectiveness of sport in attracting subscribers prompted a struggle over the pay-TV rights for rugby league between Australia's two most powerful media proprietors—Rupert Murdoch and Kerry Packer. The result was that, after lengthy and expensive legal action, rival… 
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