• Corpus ID: 5164704

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@inproceedings{ROODERUDWLYH5H,
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  • Business
Members of electronic communities are often unrelated to each other, they may have never met and have no information on each other's reputation. This kind of information is vital in Electronic Commerce interactions, where the potential counterpart's reputation can be a significant factor in the negotiation strategy. Collaborative reputation mechanisms can provide personalized evaluations of the various ratings assigned to each user to predict their reliabilities. While these reputation… 

References

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A principled quantification of trust is presented, based on its cognitive ingredients, to use this "degree of trust" as the basis for a rational decision to delegate or not to another agent.

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The Production of Trust in Online Markets