RFID as Consumer Empowering Technology – Unique Opportunities for RFID Deployment in Japan white paper

@inproceedings{Ogawa2003RFIDAC,
  title={RFID as Consumer Empowering Technology – Unique Opportunities for RFID Deployment in Japan white paper},
  author={Mikako Ogawa and Masaki UMEJIMA and Jiro Kokuryo},
  year={2003}
}
Unique opportunities exist in Japan for the deployment of Radio Frequency Identification (RFID) Technology, quite possibly right down to consumers’ hands, fueled by strong demand (willingness to accept and to pay) for mobility, convenience, and safety. We recommend “consumer empowerment” strategies to deal with some critical issues involved, including privacy. Studies of Seven-Eleven, NTT-DOCOMO, and ISHII FOOD Co.,Ltd., are offered to illustrate the points. If positioned correctly as “consumer… CONTINUE READING