RETHINKING CONVERGENCE/CULTURE

@article{Hay2011RETHINKINGC,
  title={RETHINKING CONVERGENCE/CULTURE},
  author={James Westwood Hay and Nick Couldry},
  journal={Cultural Studies},
  year={2011},
  volume={25},
  pages={473 - 486}
}
Over the first decade of the twenty-first century there has been a growing perception that we live in an era of media ‘convergence’. There are at least four ways that the expression ‘convergence’ has been deployed and its meaning solidified as a description of new synergy (a ‘horizontal’ realignment) among media companies and industries, as the multiplication of ‘platforms’ for news and information, as a technological hybridity that has folded the uses of separate media into one another (e.g… 
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