author={Dana Clyman and Rodney Davis and Timothy Plankey},
  journal={Economics Educator: Courses},
This case is part of a three-party negotiation (see also UVA-QA-0576 and UVA-QA-0578). The three parties are Yupi Internet, Quepasa.com, and Sony Corporation. Sony is searching for a partner in the Hispanic and Latin-American portal space to carry its content in order to boost music sales. Sony is offering a variety of combinations of content and promotional support to the portals. A fascinating characteristic of this negotiation is that it is unclear whether the portals will pay Sony for…