Queering Whiteness: The Peculiar Case of the Women's National Basketball Association

  title={Queering Whiteness: The Peculiar Case of the Women's National Basketball Association},
  author={Mary G. Mcdonald},
  journal={Sociological Perspectives},
  pages={379 - 396}
  • M. Mcdonald
  • Published 1 December 2002
  • Sociology
  • Sociological Perspectives
This article offers an investigation of the Women's National Basketball Association's marketing discourses and provides historical and contemporary contexts to illuminate the complex articulations of race and sexuality imagined via representations of the league and its players. Proposing to “queer whiteness” by deploying particular inflections of the word queer, this article makes visible the ways in which discourses related to heterosexuality and whiteness assist marketers in advertising the… 
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