Quantum leap in IT productivity in an Emerging Economy- The Sony India Case

@inproceedings{Hartley2010QuantumLI,
  title={Quantum leap in IT productivity in an Emerging Economy- The Sony India Case},
  author={Aldon Hartley and Tiru Arthanari and David Sundaram},
  booktitle={AMCIS},
  year={2010}
}
This paper presents a country specific case study, with specific reference to the social and business conditions prevalent in an emerging economy, namely India. In this case we see the unique conditions like cultural and religious diversity, vastness of the geography, difference in taxation systems between the different states of India, customer perception… CONTINUE READING