Quantity discounts ; how big should they be ?

@inproceedings{Leigh2009QuantityD,
  title={Quantity discounts ; how big should they be ?},
  author={Laurence Leigh},
  year={2009}
}
While most market-oriented pricing schemes include offers of quantity discounts, their size is generally decided on arbitrarily. This article discusses the various possible marketing objectives of quantity discounts and argues that valid methods for calculating appropriate schedules should be linked to these objectives. Using a specific case study, the… CONTINUE READING