Quantitative Study of Individual Emotional States in Social Networks

  title={Quantitative Study of Individual Emotional States in Social Networks},
  author={Jie Tang and Yuan Zhang and Jimeng Sun and Jinghai Rao and Wenjing Yu and Yiran Chen and Alvis Cheuk M. Fong},
  journal={IEEE Transactions on Affective Computing},
  • Jie TangYuan Zhang A. Fong
  • Published 1 April 2012
  • Computer Science
  • IEEE Transactions on Affective Computing
Marketing strategies without emotion will not work. Emotion stimulates the mind 3,000 times quicker than rational thought. Such emotion invokes either a positive or a negative response and physical expressions. Understanding the underlying dynamics of users' emotions can efficiently help companies formulate marketing strategies and support after-sale services. While prior work has focused mainly on qualitative aspects, in this paper we present our research on quantitative analysis of how an… 

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