Quantifying visual preferences around the world

@inproceedings{Reinecke2014QuantifyingVP,
  title={Quantifying visual preferences around the world},
  author={Katharina Reinecke and Krzysztof Z. Gajos},
  booktitle={CHI},
  year={2014}
}
Website aesthetics have been recognized as an influential moderator of people's behavior and perception. However, what users perceive as "good design" is subject to individual preferences, questioning the feasibility of universal design guidelines. To better understand how people's visual preferences differ, we collected 2.4 million ratings of the visual appeal of websites from nearly 40 thousand participants of diverse backgrounds. We address several gaps in the knowledge about design… CONTINUE READING

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