Quantifying visual preferences around the world

Abstract

Website aesthetics have been recognized as an influential moderator of people's behavior and perception. However, what users perceive as "good design" is subject to individual preferences, questioning the feasibility of universal design guidelines. To better understand how people's visual preferences differ, we collected 2.4 million ratings of the visual… (More)
DOI: 10.1145/2556288.2557052

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