Quantification of Perceived Environmental Friendliness for Vehicle Silhouette Design

@inproceedings{Reid2010QuantificationOP,
  title={Quantification of Perceived Environmental Friendliness for Vehicle Silhouette Design},
  author={Tahira Reid and Richard D. Gonzalez and Panos Y. Papalambros},
  year={2010}
}
Quantification of subjective attributes expressed as functions of design variables is a significant challenge in creating product design optimization models. For example, the objective assessment of a vehicle’s environmental friendliness is typically based on fuel economy and emissions. But some design variables such as a vehicle’s silhouette (twodimensional body shape) may create a subjective perception of environmental friendliness, which may impact consumer preference along with objective… CONTINUE READING
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