Qualitative application of the theory of planned behavior to understand beverage consumption behaviors among adults.

@article{Zoellner2012QualitativeAO,
  title={Qualitative application of the theory of planned behavior to understand beverage consumption behaviors among adults.},
  author={Jamie M. Zoellner and Erin Krzeski and Samantha M. Harden and Emily Cook and Kacie Allen and Paul A Estabrooks},
  journal={Journal of the Academy of Nutrition and Dietetics},
  year={2012},
  volume={112 11},
  pages={1774-84}
}
Despite strong scientific data indicating associations among sugar-sweetened beverages (SSB) and numerous adverse health outcomes, little is known about culturally specific beliefs and potential individual-level behavioral strategies to reduce SSB intake. The primary objective of this formative study targeting adults residing in rural southwest Virginia was to apply the Theory of Planned Behavior to investigate culturally specific attitudes, subjective norms, and perceived behavioral control… CONTINUE READING