Qualitative Analysis of Cross-Border E-Commerce Based on Transaction Costs Theory

@article{Wang2015QualitativeAO,
  title={Qualitative Analysis of Cross-Border E-Commerce Based on Transaction Costs Theory},
  author={Li Wang and Yueting Chai and Yi Liu and Yang Xu},
  journal={2015 IEEE 12th International Conference on e-Business Engineering},
  year={2015},
  pages={166-172}
}
Cross-border e-commerce is a newly arising and burgeoning model of cross-border trade. This paper qualitatively analyzes the reasons of cross-border e-commerce's emerging based on transaction costs theory. First, we introduce cross-border e-commerce and describe the supply chains of B2C and B2B2C cross-border e-commerce models. Then we give an overview of the development of transaction costs theory and analyze the composition of transaction costs from four different perspectives. Finally, we… CONTINUE READING