Q방법론을 활용한 백화점 화장품 소비자 유형

@inproceedings{2016Q,
  title={Q방법론을 활용한 백화점 화장품 소비자 유형},
  author={황상민 and 신세영},
  year={2016}
}
In this study, we used the Q methodology, which is considered an effective way to identify and assess the characterization of the human subjective consciousness, and we intended to carry out a scientific approach to classify cosmetics consumers in a department store. The purpose of this study is to identify the dimension of recognition and the characterization of Korean women who use a department store, as well as to classify cosmetics consumers in a department store. The analyzed data was… CONTINUE READING