Putting school commercialism in context: a global history of Junior Achievement Worldwide

@article{Sukarieh2009PuttingSC,
  title={Putting school commercialism in context: a global history of Junior Achievement Worldwide},
  author={Mayssoun Sukarieh and Stuart Tannock},
  journal={Journal of Education Policy},
  year={2009},
  volume={24},
  pages={769 - 786}
}
The literature on school commercialism, despite a number of successes in battling advertising and marketing in schools, has often seemed to only scratch the surface of corporatization of K‐12 education. While condemning corporations who seek to sell brand‐name products to kids in schools is a relatively straightforward matter, critiquing corporate efforts to promote ideologies, identities, values and agendas to children and youth is far more complicated and yet, essential. In this paper, we… 
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