Putting Money Where the Mouths Are: The Relation Between Venture Financing and Electronic Word-of-Mouth

Abstract

E xternal financing is critical to ventures that do not have a revenue source but need to recruit employees, develop products, pay suppliers, and market their products/services. There is an increasing belief among entrepreneurs that electronic word-of-mouth (eWOM), specifically blog coverage, can aid in achieving venture capital financing. Conflicting… (More)
DOI: 10.1287/isre.1110.0402

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