Pursuit of excellence: A forgotten quest?

@article{Wertheimer2018PursuitOE,
  title={Pursuit of excellence: A forgotten quest?},
  author={Mark B Wertheimer},
  journal={APOS Trends in Orthodontics},
  year={2018},
  volume={8},
  pages={10 - 13}
}
The article explores the current orthodontic landscape with respect to the challenges that affect the pursuit of excellence in the specialty. These challenges include marketing by manufacturing companies, financial pressures, marketplace competition, attaining practice efficiency, new product introduction with limited supporting evidence, attributing greater importance to patient experience than the best approach to treatment, and lack of public education regarding their best interests. Home or… 

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