Pursuing the Meaning of Meaning in the Commercial World : An International Review of Marketing and Consumer Research Founded on Semiotics * ”

@inproceedings{Brannen2003PursuingTM,
  title={Pursuing the Meaning of Meaning in the Commercial World : An International Review of Marketing and Consumer Research Founded on Semiotics * ”},
  author={David Glen Mick James E. Burroughs Patrick Hetzel Mary Y Brannen},
  year={2003}
}
  • David Glen Mick James E. Burroughs Patrick Hetzel Mary Y Brannen
  • Published 2003
form ICON 

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