Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918-39: J. & J. Colman, Reckitt & Sons, and Lever Bros./Unilever

  title={Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918-39: J. \& J. Colman, Reckitt \& Sons, and Lever Bros./Unilever},
  author={Roy A. Church and Christine Clark},
  journal={Business History},
  pages={23 - 59}
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