Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918-39: J. & J. Colman, Reckitt & Sons, and Lever Bros./Unilever

@article{Church2003PurposiveSO,
  title={Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918-39: J. \& J. Colman, Reckitt \& Sons, and Lever Bros./Unilever},
  author={Roy A. Church and Christine Clark},
  journal={Business History},
  year={2003},
  volume={45},
  pages={23 - 59}
}
Combining the neo-classical model of imperfect competition approximating to the markets in which the three firms competed with the resource-oriented and agency concepts of Edith Penrose, this essay describes, analyses and compares the evolution of the product development policies of three leading British consumer goods companies between the world wars. Historical profiles of the size, structural, and organisational features, and of the managerial resources within each firm are compared, as is… 
British Business History: A Review of the Periodical Literature for 2003
In the periodical review of the literature for 2002, my predecessor, Andrew Popp, wrote that the task of compiling a review was made difficult because demarcation lines between subject specialisms
Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900–1939
Studies focusing on the long-term development of marketing and consumer goods have furnished insights into a range of issues, yet general conclusions have proved more elusive. The history of British
Corporate Brand Building at Shell-Mex Ltd in the Interwar Period
This paper is an analysis of corporate brand building at Shell-Mex Ltd in the inter-war period in Britain. While there has been some historical analysis of product brand development in the UK, this
Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930
While historians and management students are familiar with the lore of how an internal memo at Procter & Gamble ‘invented’ brand management in 1931 (Fullerton, Low 1994; Dyer et al. 2004), little is
Historical research in marketing theory and practice: a review essay
Abstract This paper reviews 30 years of interdisciplinary scholarship that deals with marketing history or the history of marketing thought. We have ranged across the humanities and social sciences
A Family Affair: A nineteenth century tale of one family and its business
Abstract Industrialisation brought paradigm changes to the British economy and triggered the growth of family capitalism. Research over the years has viewed family businesses as both a negative and
A seminal framework of marketing schools: revisited and updated
Purpose – The objective is to re‐visit and up‐date a seminal framework of marketing schools.Design/methodology/approach – The authors provide a conceptual description and positioning of old, modern
“Trick or Treat?” The Misrepresentation of American Beef Exports in Britain during the Late Nineteenth Century
This article examines the misrepresentation of American beef in the British market between c. 1890 and c. 1913. We examine the complaints voiced by British consumers, producers, and retailers and we
Farm diversification strategies in response to rural policy: a case from rural Italy
Entrepreneurial turns, serendipitous events, entrepreneurial skills and values are critical to the success of rural SMEs. Likewise, ‘Resource Orchestration’ is an important element of strategic,
Marketing Gum, Making Meanings: Wrigley in North America, 1890–1930
This essay is a business and cultural history of Wrigley marketing in North America from the 1890s until the early 1930s. Wrigley relied on wholesalers at a time when consumer goods makers were
...
1
2
...

References

SHOWING 1-10 OF 70 REFERENCES
Product Development of Branded, Packaged Household Goods in Britain, 1870–1914: Colman’s, Reckitt’s, and Lever Brothers
TLDR
It is concluded that gradual modification, rather than revolutionary innovation, was characteristic of product development in the household goods trade, and that technology was less important for success than marketing skill.
Models of Product Differentiation
This paper surveys literature on models of horizontal and vertical product differentiation, focusing upon insights into market behavior that would otherwise be puzzling, and also covering social
Reframing the Past: Thoughts about Business Leadership and Decision Making under Uncertainty
How do business leaders make decisions in the face of uncertainty? More important, how do business and economic historians write a narrative that links a business problem, its proposed solution, and
Industrial Organisation
  • Nature
  • 1932
ARRANGEMENTS have been made by the Governing Body of the Imperial College of Science and Technology for the delivery during the present session of a series of special lectures on various of the
The Science and Culture of Nutrition
  • 1995
Unilever’s subsidiary food company, Van Den Berg, acquired the Colman food and soft drinks business from Reckitt & Colman which became Reckitt Benckiser
  • 1995
British industrial research and development before 1945
Recent Developments in Industrial Economics
  • J. Cable (ed.), Current Issues in Industrial Economics (Basingstoke,
  • 1994
...
1
2
3
4
5
...