Purchasing habits of senior farmers' market shoppers: utilizing the theory of planned behavior.


The purpose of this study was to understand fresh fruit and vegetable purchasing habits among senior farmers' market shoppers using the theory of planned behavior. A survey instrument was developed to collect information on seniors' fruit and vegetable purchasing habits. A convenience sample of seniors shopping at farmers' markets was employed. A total of… (More)
DOI: 10.1080/21551197.2011.591269


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