Purchase Frequency And Transaction Profitability: An Empirical Investigation Into The Brazilian Home Appliance eRetailing Sector

@inproceedings{Joia2004PurchaseFA,
  title={Purchase Frequency And Transaction Profitability: An Empirical Investigation Into The Brazilian Home Appliance eRetailing Sector},
  author={Luiz Antonio Joia and Paulo Sergio Sanz},
  booktitle={Bled eConference},
  year={2004}
}
The scope of this paper is to explore the transaction profitability of frequent and sporadic buyers in the Brazilian e-retailing home appliance market. Concepts in relationship marketing literature stressing the impact of purchasing frequency on customer transaction profitability, as well as recent academic research challenging this approach and pointing… CONTINUE READING