Publicidad subliminal en campañas electorales: entre el mito y la realidad

  title={Publicidad subliminal en campa{\~n}as electorales: entre el mito y la realidad},
  author={Roberto Rodr{\'i}guez Andr{\'e}s},
  • R. Andrés
  • Published 12 January 2015
  • Political Science
During the last decades, the interest in subliminal advertising has been really significant in different scientific disciplines, although there is no consensus about its real influence. However, in the field of Political Communication there are very little references about this practice, even though over recent years there are some reports about cases of subliminal advertisements in electoral campaigns. In this article approach to the use of the subliminal methods in politics is proposed, in… 
1 Citations
Subliminal Learning. What Do Games Teach Us?
This guide helps the developers to clearly understand the fundamentals of organic tutorials and sheds light on what games teach us, and opens the way to design other learning experiences based on the proposed principles.


Subliminal exposure to national flags affects political thought and behavior
A series of experiments show that subliminal exposure to one's national flag influences political attitudes, intentions, and decisions, both in laboratory settings and in “real-life” behavior.
Subliminals in the 2000 Presidential Election: Policy Implications of Applied Neuroscience
What scientific research has learned about subliminal stimuli is summarized, the RATS ad is analyzed in depth to determine the intent of its producers, the number of viewers exposed to the ad is estimated, and its effect on them is discussed.
Subliminal techniques as propaganda tools: review and critique
Research on perception without awareness has provoked strong emotional responses from individuals within and outside the scientific community, due in part to the perceived potential for abuse of
Why marketing should quit giving subliminal advertising the benefit of the doubt
The popular belief in subliminal advertising has remained robust in spite of the fact that advertising professionals almost universally discount it as a practical technique. The current psychological
Swift Viewing: The Popular Life of Subliminal Influence
Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing , Charles R. Acland reveals the secret story
RATS, We Should Have Used Clinton: Subliminal Priming in Political Campaigns
Political strategists decide daily how to market their candidates. Growing recognition of the importance of implicit processes (processes occurring outside of awareness) suggests limitations to focus
TechnoDistortions and Effects of the 2000 Political Advertising
This study assesses the effects of the 2000 presidential spots of Gore and Bush. Findings from a national experimental study suggest that Bush benefited more from the ads, even among female voters
A Single Exposure to the American Flag Shifts Support Toward Republicanism up to 8 Months Later
Exposure to the American flag led to a shift toward Republican beliefs, attitudes, and voting behavior among both Republican and Democratic participants, despite their overwhelming belief that exposure to the flag would not influence their behavior.
A Meta-Analysis of Consumer Choice and Subliminal Advertising
A meta-analysis is used to demonstrate the ineffectiveness of subliminal advertising to influence the consumer’s decision between alternatives. A review of narrative reviews is provided to illustrate
Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first