Publicidad subliminal en campañas electorales: entre el mito y la realidad

@inproceedings{Andrs2015PublicidadSE,
  title={Publicidad subliminal en campa{\~n}as electorales: entre el mito y la realidad},
  author={Roberto Rodr{\'i}guez Andr{\'e}s},
  year={2015}
}
  • R. Andrés
  • Published 12 January 2015
  • Political Science
During the last decades, the interest in subliminal advertising has been really significant in different scientific disciplines, although there is no consensus about its real influence. However, in the field of Political Communication there are very little references about this practice, even though over recent years there are some reports about cases of subliminal advertisements in electoral campaigns. In this article approach to the use of the subliminal methods in politics is proposed, in… 
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