Public perception of physiotherapy: implications for marketing.

  • Liana Sheppard
  • Published 1994 in The Australian journal of physiotherapy


A national telephone survey which randomly selected 510 members of the general public was undertaken in early 1992. The aim was to ascertain the public's perception of physiotherapy. The results of the survey revealed that physiotherapists were best known for their treatment of musculoskeletal conditions. There was very little awareness that… (More)
DOI: 10.1016/S0004-9514(14)60463-3


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