• Business
  • Published 2014

Public Relations and Promotion in Film: How It’s Done and Why It’s Important

@inproceedings{Cheng2014PublicRA,
  title={Public Relations and Promotion in Film: How It’s Done and Why It’s Important},
  author={Timothy C. Cheng},
  year={2014}
}
Films have been huge revenue drivers in the entertainment industry. However, not all films succeed with high profit margins. Success can be contributed to aspects such as the writing, the production quality, or the acting within a film. These aspects contribute to how audiences, critics and media receive a movie. Unfortunately, these aspects typically overshadow one of the most important functions contributing to a film’s success: promotion and public relations. For my capstone, I researched… CONTINUE READING

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