Public Diplomacy and Soft Power

  title={Public Diplomacy and Soft Power},
  author={Joseph S. Nye},
  journal={The Annals of the American Academy of Political and Social Science},
  pages={109 - 94}
  • J. Nye
  • Published 1 March 2008
  • Economics
  • The Annals of the American Academy of Political and Social Science
Soft power is the ability to affect others to obtain the outcomes one wants through attraction rather than coercion or payment. A country's soft power rests on its resources of culture, values, and policies. A smart power strategy combines hard and soft power resources. Public diplomacy has a long history as a means of promoting a country's soft power and was essential in winning the cold war. The current struggle against transnational terrorism is a struggle to win hearts and minds, and the… 

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