• Corpus ID: 141202137

Psychology of onscreen type: investigations regarding typeface personality, appropriateness, and impact on document perception

@inproceedings{Shaikh2007PsychologyOO,
  title={Psychology of onscreen type: investigations regarding typeface personality, appropriateness, and impact on document perception},
  author={A. Dawn Shaikh},
  year={2007}
}
Three studies investigated the perception of onscreen typefaces. In the first study, 379 people rated the perception of 40 typefaces’ personalities using 15 semantic differential scales. The results of a factor analysis revealed 3 correlated factors (Potency, Evaluative, and Activity) that explain the perception of onscreen typeface personalities. Participants also rated each typeface on perceived legibility. Results indicated that serif and sans serif typefaces are perceived as more legible… 

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