• Corpus ID: 141202137

Psychology of onscreen type: investigations regarding typeface personality, appropriateness, and impact on document perception

  title={Psychology of onscreen type: investigations regarding typeface personality, appropriateness, and impact on document perception},
  author={A. Dawn Shaikh},
Three studies investigated the perception of onscreen typefaces. In the first study, 379 people rated the perception of 40 typefaces’ personalities using 15 semantic differential scales. The results of a factor analysis revealed 3 correlated factors (Potency, Evaluative, and Activity) that explain the perception of onscreen typeface personalities. Participants also rated each typeface on perceived legibility. Results indicated that serif and sans serif typefaces are perceived as more legible… 

Communication through Typefaces: Affective Selection of English, Myanmar and Japanese Typefaces

Typefaces play an important role in business communication as they are found to shape consumers’ perceptions and impressions towards products. One way typefaces shape perception is by carrying

Tailored Type---Studying the Effects of Typography in Clothing Brand Personalities

Understanding how typography influences consumer perception and brand reception is important to successfully employ typographic strategies that positively influence consumers. Utilizing typography to

Free Will for Typeface Selection: Myth or Reality?

Summary. Typeface appropriateness is important to consider when creating a document so that the typeface persona does not conflict with the intent/content. Unfortunately, the design of many typeface

Onscreen English font personality: an exploratory comparison between Thai and non-Thai speakers

Analysis of native English speakers' perceived personality of a font revealed that to the greatest extent Thai speaker's perceived Kristen font as being relaxed and feminine in personality, while to a comparable degree non-Thai English speakers perceived its personality as active and exciting.

Perceived Legibility of Onscreen English Fonts : An Exploration into Readers and Font Types

  • Art
  • 2014
Onscreen English fonts have a critical role in communicating information. Although there has been research into the legibility of these fonts, no study has yet explored font legibility in the context

The Effect of Text Typographical Features on Legibility, Comprehension, and Retrieval of EFL Learners

This experimental study investigated the relationship between font type, font size, and line spacing and legibility, as measured by speed of reading, comprehension, and recalling. Instruments for

Onscreen English Font Personality: An Exploratory Comparison Between Thai And English Native Speakers

Onscreen English fonts have critical roles in communication. Previous research has examined English native speakers’ perceived personality of a font. While the perception depends on a person’s

Typographic layout and first impressions: testing how changes in text layout influence reader's judgments of documents

ABSTRACTThis study explores how the typographic layout of information influences readers' impressions of magazine contents pages. Thirteen descriptors were used in a paired comparison procedure that

On the Relationship between Font Size, Font Type, and Line Spacing and Legibility, Comprehension, and Recall of EFL Learners in Iran

This experimental study investigated the relationship between font type, font size, and line spacing and legibility, as measured by speed of reading, comprehension, and recalling. Instruments for

FontLex: A Typographical Lexicon based on Affective Associations

Aiming to support the development of font recommendation tools, a typographical lexicon providing associations between words and fonts is created by means of affective evocations, making use of font–emotion and word-emotion relationships.



Why people perceive typefaces to have different personalities

Although recent studies have demonstrated that people perceive different typefaces, such as Times New Roman, to have different personalities, or tones, many technical communicators continue to select

Perception of fonts: Perceived personality traits and uses

Often credited with creating first impressions, fonts are typically classified according to unique typographical features (serif, sans serif, etc) and overall appearance. The combination of

The Effect of Typeface on the Perception of Email

This study investigated the effect that a font has on the reader's perception of an email by presenting a sample email message in three fonts (Calibri, Comic Sans, and Gigi).

Dressed for the Occasion: Font-Product Congruity in the Perception of Logotype

Styles of lettering (i.e., fonts) can differ in their appropriateness for describing certain types of brands and products. We use the Osgood dimensions of evaluation, potency, and activity to measure

The perception of semantic quality in type: Differences between designers and non-designers

Two groups of people (design students and university students) rated twelve different typefaces on a number of semantic rating scales. Analysis of the data revealed four major semantic dimensions.

The connotative dimensions of selected display typefaces

This paper reports research on the use of the semantic differential to determine the connotative meaning of ten display typefaces using laymen as subjects. There were several surprising outcomes of

All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory

In this research, a conceptual framework is developed that addresses the impact of typeface semantic cues within a marketing context. Visual properties of typefaces are conceptualized as

Communicability of the emotional connotation of type

The communicabllity of the emotional connotation of type was investigated in this study. Typographers, student instructional technologists, and naive readers rated 30 typefaces using a semantic

Emotion as a Cognitive Artifact and the Design Implications for Products That are Perceived As Pleasurable

Product design that provides aesthetic appeal, pleasure and satisfaction can greatly influence the success of a product. Traditional cognitive approaches to product usability have tended to