• Corpus ID: 54818593

Psychology of Luxury Goods Consumer

@inproceedings{Zaharia2015PsychologyOL,
  title={Psychology of Luxury Goods Consumer},
  author={Răzvan Zaharia and Rodica Milena Zaharia},
  year={2015}
}
This paper investigates the psychological motivations of consumers of luxury goods, using the example of an unrepresentative sample of students from the Marketing School in the Bucharest University of Economic Studies. The objectives aim to identify the motivational elements of consumer of luxury goods, to correlate these reasons with the values represented by luxury products, and to exemplify the psychological factors determining the preference for luxury goods. The research hypotheses are: H1… 
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