• Corpus ID: 54818593

Psychology of Luxury Goods Consumer

  title={Psychology of Luxury Goods Consumer},
  author={Răzvan Zaharia and Rodica Milena Zaharia},
This paper investigates the psychological motivations of consumers of luxury goods, using the example of an unrepresentative sample of students from the Marketing School in the Bucharest University of Economic Studies. The objectives aim to identify the motivational elements of consumer of luxury goods, to correlate these reasons with the values represented by luxury products, and to exemplify the psychological factors determining the preference for luxury goods. The research hypotheses are: H1… 
The Psychology behind Luxury Consumption
  • Shradha Thani, Arpita Sharma
  • Journal of Pharmaceutical Research International
  • 2021
This paper will talk about the psychology of consumption of luxury products and experiences and how individuals get emotionally connected to them. This paper discussed new drivers, forms, and
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The paper reports on a study of Consumers’ psychological factors association with brand equity of high-involvement product, laptop. In the light of increasing popularity of laptop in Bangladesh, this
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Peer Comparisons and Consumer Debt
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