Psychology: Red enhances human performance in contests

  title={Psychology: Red enhances human performance in contests},
  author={Russell A Hill and Robert A. Barton},
Red coloration is a sexually selected, testosterone-dependent signal of male quality in a variety of animals, and in some non-human species a male's dominance can be experimentally increased by attaching artificial red stimuli. Here we show that a similar effect can influence the outcome of physical contests in humans — across a range of sports, we find… CONTINUE READING