Psychology: Red enhances human performance in contests
@article{Hill2005PsychologyRE, title={Psychology: Red enhances human performance in contests}, author={R. A. Hill and R. Barton}, journal={Nature}, year={2005}, volume={435}, pages={293-293} }
Red coloration is a sexually selected, testosterone-dependent signal of male quality in a variety of animals, and in some non-human species a male's dominance can be experimentally increased by attaching artificial red stimuli. Here we show that a similar effect can influence the outcome of physical contests in humans — across a range of sports, we find that wearing red is consistently associated with a higher probability of winning. These results indicate not only that sexual selection may… CONTINUE READING
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