Psychological Needs and the Desire for Unique Consumer Products across Gender and Socioeconomic Status in Undergraduate Students

@article{Fernandes2016PsychologicalNA,
  title={Psychological Needs and the Desire for Unique Consumer Products across Gender and Socioeconomic Status in Undergraduate Students},
  author={Tina Fernandes and N. Sanyal and Alankrita Vankamamidi},
  journal={IOSR Journal of Humanities and Social Science},
  year={2016},
  volume={21},
  pages={48-61}
}
  • Tina Fernandes, N. Sanyal, Alankrita Vankamamidi
  • Published 2016
  • Psychology
  • IOSR Journal of Humanities and Social Science
  • -The objective of this study is to observe whether there is a relationship between psychological needs, desire for unique consumer products and self-attributed need for uniqueness in girls and boys from different socioeconomic statuses. A purposive sampling technique was employed to select 404 undergraduate college students, aged between 17 and 22 years, belonging to different socio-economic backgrounds. The present study used the Balanced Measure of Psychological Needs Scale (Sheldon, 2012… CONTINUE READING

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