Psychographic and Demographic Profiles of Niche Market Leisure Travelers

@article{Hsu2002PsychographicAD,
  title={Psychographic and Demographic Profiles of Niche Market Leisure Travelers},
  author={C. Hsu and S. K. Kang and K. Wolfe},
  journal={Journal of Hospitality & Tourism Research},
  year={2002},
  volume={26},
  pages={22 - 3}
}
  • C. Hsu, S. K. Kang, K. Wolfe
  • Published 2002
  • Geography
  • Journal of Hospitality & Tourism Research
  • This study examined leisure travelers'interests in 11 tourism niche offerings and provided psychographic and demographic profiles of individuals interested in the various niches. Telephone interviews were conducted with 417 respondents in 12 U.S. states. The activities that received the highest interests were outdoor recreation, local fairs and festivals, art and cultural attractions, pioneer and frontier history sites, and cowboy and old West attractions. The results of discriminant analyses… CONTINUE READING
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