Proust revisited: Odours as triggers of aversive memories

  title={Proust revisited: Odours as triggers of aversive memories},
  author={Marieke Bianca Jolien Toffolo and Monique A. M. Smeets and Marcel A. van den Hout},
  journal={Cognition and Emotion},
  pages={83 - 92}
According to the Proust phenomenon, olfactory memory triggers are more evocative than other-modality triggers resulting in more emotional and detailed memories. An experimental paradigm was used to investigate this in aversive memories, similar to those experienced by patients with posttraumatic stress disorder. Seventy healthy participants watched an aversive film, while simultaneously being exposed to olfactory, auditory and visual triggers, which were matched on intensity, valence, arousal… 

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