Prosumption: Evolution, revolution, or eternal return of the same?

  title={Prosumption: Evolution, revolution, or eternal return of the same?},
  author={George Ritzer},
  journal={Journal of Consumer Culture},
  pages={24 - 3}
  • G. Ritzer
  • Published 1 March 2014
  • Art
  • Journal of Consumer Culture
Prosumption, the interrelated process of production and consumption, is increasingly obvious everywhere, but especially on the internet where people “prosume,” for example, Facebook pages, Wikipedia entries, and orders. But what is prosumption? Has it evolved out of recent behaviors? Or, is it new and revolutionary? Or, is it what we’ve always done? In fact, it is all three. Beyond dealing with these questions and re-conceptualizing much of what we do as prosumption rather than as… 
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