Prospect-Theoretic Modeling of Customer Affective-Cognitive Decisions Under Uncertainty for User Experience Design

Abstract

In order to incorporate both affective and cognitive factors in the decision-making process, a user experience (UX) evaluation function based on cumulative prospect theory is proposed for three different affective states and two different types of products (affect-rich versus affect-poor). In order to tackle multiple parameters involved in the UX evaluation… (More)
DOI: 10.1109/THMS.2014.2318704

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