Proposing the Affect-Trust Infusion Model (ATIM) to explain and predict the influence of high and low affect infusion on Web vendor trust

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@article{Lowry2014ProposingTA, title={Proposing the Affect-Trust Infusion Model (ATIM) to explain and predict the influence of high and low affect infusion on Web vendor trust}, author={Paul Benjamin Lowry and Nathan W. Twyman and Matthew D. Pickard and Jeffrey L. Jenkins and Quang Neo Bui}, journal={Information & Management}, year={2014}, volume={51}, pages={579-594} }