Properties of first-time vs. repeat visitors: lessons for marketing Norwegian ski resorts

  title={Properties of first-time vs. repeat visitors: lessons for marketing Norwegian ski resorts},
  author={E. Tj{\o}rve and Gudbrand Lien and T. Flognfeldt},
  journal={Current Issues in Tourism},
  pages={102 - 78}
  • E. Tjørve, Gudbrand Lien, T. Flognfeldt
  • Published 2018
  • Business
  • Current Issues in Tourism
  • This paper explores the potential in foreign markets for winter tourism in Norway and discusses the influencing factors explaining why foreign tourists visit and revisit Norway on ski vacations. In a decreasing market, it becomes increasingly important to destination managers and marketers to choose the right marketing strategies and direction. We focus on characteristics that influence and explain why foreign tourists choose to return. More than 3000 respondents from Sweden, Denmark, and… CONTINUE READING
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