Corpus ID: 203646976

Promotional websites in the film industry . The case of the Spanish cinema

@inproceedings{Higueras2018PromotionalWI,
  title={Promotional websites in the film industry . The case of the Spanish cinema},
  author={Sergio Jes{\'u}s Vill{\'e}n Higueras and Francisco Javier Calvo del Olmo},
  year={2018}
}
The development of web languages and the new communicative needs of the film industry have fostered the evolution of official movie websites. In this context, this research is aimed at establishing a classification of the different types of these digital spaces and their promotional strategies, as well as analysing them in the Spanish cinema field. For this purpose, the most representative models are described and, by means of a mixed method, different communicative aspects of the web pages… Expand

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