Promotional Reviews: An Empirical Investigation of Online Review Manipulation

@article{Mayzlin2012PromotionalRA,
  title={Promotional Reviews: An Empirical Investigation of Online Review Manipulation},
  author={D. Mayzlin and Y. Dover and J. Chevalier},
  journal={Kauffman: Large Research Projects (Topic)},
  year={2012}
}
Online reviews could, in principle, greatly improve consumers' ability to evaluate products. However, the authenticity of online user reviews remains a concern; firms have an incentive to manufacture positive reviews for their own products and negative reviews for their rivals. In this paper, we marry the diverse literature on economic subterfuge with the literature on organizational form. We undertake an empirical analysis of promotional reviews, examining both the extent to which fakery… Expand
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