Promoting tolerance and moral engagement through peer modeling.

@article{McAlister2000PromotingTA,
  title={Promoting tolerance and moral engagement through peer modeling.},
  author={Alfred L. McAlister and E Ama and Candelaria Barroso and R. J. Peters and Steve H Kelder},
  journal={Cultural diversity & ethnic minority psychology},
  year={2000},
  volume={6 4},
  pages={363-73}
}
Behavioral journalism influences audiences by presenting peer modeling for cognitive processes that lead to behavior change. This technique was used in student newsletters promoting intergroup tolerance and moral engagement in a Houston high school with a diverse ethnic composition. Pretest (N = 393) and posttest (N = 363) cross-sectional comparisons of the student population in that school provided evidence of short-term (6 month) communication effects on attitudes and behavior. Tolerance and… CONTINUE READING

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