Promoting i-safety: Effects of privacy warnings and privacy seals on risk assessment and online privacy behavior

@inproceedings{LaRose2007PromotingIE,
  title={Promoting i-safety: Effects of privacy warnings and privacy seals on risk assessment and online privacy behavior},
  author={Robert LaRose and Nora J. Rifon},
  year={2007}
}
Using social cognitive theory, this study experimentally examines the effects of explicit privacy warnings, a clear, conspicuous, and concise presentation of the benefits and risks associated with database information practices stated in a Web site’s privacy policy. Warnings increased perceptions of the risks associated with information practices and decreased disclosures, but not in the presence of a privacy seal. The effects were also moderated by consumer privacy self-efficacy and… CONTINUE READING

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