Promoting healthy eating and physical activity short-term effects of a mass media campaign.

  title={Promoting healthy eating and physical activity short-term effects of a mass media campaign.},
  author={Christopher E. Beaudoin and Carolyn A. Fernandez and Jerry L Wall and Thomas A. Farley},
  journal={American journal of preventive medicine},
  volume={32 3},
BACKGROUND Soaring obesity levels present a severe health risk in the United States, especially in low-income minority populations. INTERVENTION High-frequency paid television and radio advertising, as well as bus and streetcar signage. SETTING/PARTICIPANTS A mass media campaign in New Orleans to promote walking and fruit and vegetable consumption in a low-income, predominantly African-American urban population. Messages tailored with consideration of the African-American majority. DESIGN… CONTINUE READING


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