Promoting Recycling: Private Values, Social Norms, and Economic Incentives

@article{Viscusi2010PromotingRP,
  title={Promoting Recycling: Private Values, Social Norms, and Economic Incentives},
  author={W. Kip Viscusi and Joel Huber and Jason Bell},
  journal={Environmental Law \& Policy eJournal},
  year={2010}
}
Individual behaviors that benefit the environment are potentially influenced by personal values of environmental quality, social norms that encourage proenvironmental actions, and economic incentives. Economic incentives often loom particularly large, including those that result from environmental policies. Less well understood are the respective roles of private values and social norms. Do people undertake proenvironmental actions more out of their per sonal valuations of the environment that… 
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